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The content of this article is intended for audiences in the UK and EU; different regulatory rules may apply to other countries. The content is subject to change, and for the latest information or any Etf trader questions, reach out to For this article, she consulted with a registered dietitian and nutrition editor at EatingWell, Jessica Ball, M.S., RD, for her insights about nutrition.
- These endorsements have not only contributed to increased sales but have also solidified Oatly’s reputation as a leader in the industry.
- This strategic approach has allowed Oatly to gain a significant market share and become a key player in the plant-based milk industry.
- Whether it’s a refreshing glass of oat milk or a creamy bowl of oat-based ice cream, Oatly products are designed to deliver exceptional taste and quality.
Health Benefits of Oat Milk
Yet, a fortified plant-based drink is a better option than an unfortified one, and is therefore recommended in dietary guidelines around the world. That’s why we — and many others in the world of food and science — think we need to stick with dietary guidance based on nutrition quality, rather than how a product is made. If it’s important to you to have a little less going on, you can always opt for Oatly’s Organic options (sadly, not always fortified due to EU/UK regulation). Or make your own oat drink at home (you’ll probably only try doing that once). Just remember that you won’t be benefiting from the vitamins and minerals we add to our fortified drinks, so make sure you’re getting those essential goodies from somewhere else. We always try to keep the number of ingredients in our products to a minimum without compromising on taste, nutrition or performance (no one likes their milk splitting in their coffee).
If you prefer homemade, this simple oat milk recipe is both creamy and delicious. Blend and strain the mixture into a bowl using a fine-mesh strainer. Recommendations advise that no more than 10% of total calories should come from saturated fat as part of a healthy eating pattern. Oat milk is free of saturated fat, except for flavored varieties that may contain added ingredients with saturated fat. This makes it a good choice for those looking to cut saturated fat sources from their diets.
It’s a protein that you’ll find in some breads and other grain products. Some people can’t eat gluten because of a digestive issue known as Celiac disease, and others have sensitivities to glutens. Many can’t have even traces of gluten in their diets without getting very ill. Oatly recently released its own version of yogurt, which the company charmingly calls „Oatgurt.“ As you can imagine, people were pretty excited to try it out when it first came onto the scene. After all, Oatly claimed that the product tasted „just like normal yogurt“ and that it offered a „similar creamy consistency.“ Anyone who’s ever wanted to dig into a fruit parfait or top their food off with a dollop of yogurt might be disappointed if they’re lactose intolerant or choose to be vegan.
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For this reason, we source only certified gluten-free oats for our US products. Our chilled and shelf-stable oatmilks are made using the same recipe. Shelf-stable oatmilk is UHT-treated and packaged aseptically, which allows for a longer shelf life and no need for refrigeration (until it’s been opened for the first time, that is). Our chilled oatmilk is pasteurized and stored in a regular carton, which is why it needs to be kept refrigerated at all times and has a shorter shelf life. After trying Oatly Unsweetened and finding the taste somewhat lacking, we anticipated the flavor of Oatly Super Basic to be even less robust given the pared-back ingredients.
Nutritional information for Oatly’s new oatmilks
Look for versions like Oatly Barista Edition that contain an acidity regulator, which helps prevent the milk from separating in coffee. As with Oatly Unsweetened, Oatly Super Basic is bright and refreshing, but the lightness in the latter is nuanced due to the decadent oat flavor rather than tasting weak or diluted like the former. To provide Oatly Super Basic with a dairy milk comparison, we liken this plant-based milk to 2% dairy milk, which has a rich texture and flavor but is slightly less thick and creamy compared to whole milk.
Oat milk is often fortified with B vitamins like riboflavin (B2) and vitamin B12. To avoid a slimy result, use cold water, refrain from squeezing the cheesecloth too hard when draining the remaining liquid, don’t soak your oats beforehand, and don’t blend them for longer than 30 seconds. From 2018 to 2019, sales of oat milk skyrocketed from $6 million to nearly $40 million, Genevieve Aronson, VP of communications at Nielsen, told CNBC Make It. Once opened, all our oatmilk carton—both shelf-stable and chilled—should be kept refrigerated and consumed within a week as noted on the carton. Both Oatly Super Basic and Oatly Unsweetened would work nicely in oatmeal or sauces, as long as you also have a thickening agent.
Fortified plant-based drinks such as Oatly are a perfectly nutritious choice and are included in government dietary guidelines around the world. If you enjoy oat milk regularly or are thinking about making the switch to this plant-based milk, read on to learn about how oat milk is made and find out if it’s actually forexee good for you. Commercial products are often fortified with vitamins and minerals that may benefit your heart and bones.
It gets broken down into sugars during the making of our drinks, similar to how the human body converts starch to sugar during digestion. The sugar you’ll find in our drinks works out to about a teaspoon (3.5 g) per 100 ml, which is similar (actually a little less) to levels found in cow’s milk. That articles about software development: methods & tools said, as part of our sustainability commitments, we’re designing new partnerships with farmers and millers to incentivize a food system shift towards more regenerative agriculture.
Getting the ratio of water to oats and other ingredients right is what makes our drinks taste so amazing. If they were 60% oats, you would probably need a fork to drink them. European oats are the main raw ingredient in our products, and we retain much of their goodness in our drinks.
Oatly’s Super Basic Oatmilk contains 1 gram of total fat, 0 grams of saturated fat or trans fat, and 0 milligrams of cholesterol. Additionally, that serving features 3 grams of protein and 70 milligrams of potassium. Oatly’s Super Basic Oatmilk has no added oils, which is rare for store-bought oat milk — including Oatly’s. By strategically targeting the barista community early on, Oatly gained the attention of environment-conscious individuals seeking plant milk alternatives. This initial focus helped create a loyal customer base and positioned Oatly as a pioneer in sustainable food and beverage options.
Studies suggest that people prefer shorter captions and content on platforms like Instagram, and Oatly understands this. The brand’s social media campaigns focus on capturing attention with concise yet impactful messages that resonate with their audience. The brand embraces a “punk” mentality, challenging traditional advertising norms and pushing the boundaries to create impactful and unconventional campaigns. Social media platforms provide Oatly with the perfect opportunity to showcase their content creation strategy. Through channels like Instagram, Facebook, and Twitter, they are able to reach a wider audience and spark conversations around their brand. They actively respond to comments, interact with their followers, and encourage user-generated content, further enhancing their social media engagement.
We fortify Oatly oatmilk with vitamins and minerals because we want to offer our vegan friends a delicious dairy alternative that is also nutritionally balanced. We add calcium, potassium and vitamins A, D, B12 and riboflavin, all of which are 100% vegan-friendly. Made with only oats, water, salt and vitamins and minerals, this product is available at retail stores and is a great option for people who can’t eat oil (or just don’t like it). Many people are interested in purchasing non-dairy milk because they’re lactose-intolerant. There are always going to be those people out there, and they have a wide variety of options to choose from if they’re looking for a dairy replacement.
